Software websites typically focus on the features and capabilities of a company's products. Global Shop Solutions, a leading developer of ERP software for manufacturers around the world, takes a more user-centric approach with the launch of its new website. Designed to provide a richer, more immersive online experience, the site focuses on the needs of manufacturers wanting to learn how ERP software can simplify their businesses.
"Since day one, we have built our ERP software based on the needs and feedback of manufacturers, and we do the same with our website," says Marketing Project Manager Hilary Parchman. "We listen to the voice of our customers and prospects and constantly monitor the data our website provides us. All three of these areas signaled it was time to make our online experience simpler, deeper and more direct."
The new website's primary goal is to educate visitors about our company and our product while showing how Global Shop Solutions ERP software can help manufacturers go from good to great. The website helps manufacturers understand why ERP will be their most valuable asset for satisfying their customers' needs and keeping up with the rapidly changing manufacturing industry.
The simple layout and intuitive navigation provide a cleaner experience with Global Shop Solutions' ERP software and the modules built into it. With one click, visitors can start an experience based on where they are in their ERP journey -- researching, browsing, buying or a current Global Shop Solutions customer -- and quickly access the information they need to take the next step.
"Purchasing ERP software is one of the most important decisions a manufacturer can make for their future," says Senior Communication Specialist Ashley Calderon. "Our new website simplifies the research and educates manufacturers about the entire process -- from that first question to implementation to continuous improvement -- and all supported by success stories so they can make the best decision for their company."
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